Aoife O' ConnellMarketing role in businessIn a for-profit company, your company’s goal is to live out its mission, and in order to live out its mission, we need to generate revenue…4 min read·Mar 16, 2021----
Aoife O' ConnellLead generation is no easy thing, but email continues to be one of the most advantageous methods…Lead generation is no easy thing, but email continues to be one of the most advantageous methods in putting together a healthy pipeline.5 min read·Mar 9, 2021----
Aoife O' ConnellHey Toto 🐕 We’ll never 100% ‘GO BACK’ to the way Marketing used to be2020 brought a lot of change and 2021 will be a continuation of those trends not only across technology but how culture is demanding…5 min read·Mar 1, 2021----
Aoife O' ConnellPifffttt what a WEEK for digital Marketers in Australia — Google/Facebook vs Australian GovernmentSo here we go again and let me repeat — This is not as black and white as “Google and Facebook are evil and want to keep their money — the…7 min read·Feb 21, 2021----
Aoife O' ConnellHow Facebook Targets You and why small business needs to set up social media tracking pixel ASAPHow does Facebook target you, is really interesting? You can go into your own account and it’s going to show you exactly who is targeting…7 min read·Feb 14, 2021----
Aoife O' Connell2021 Social Marketing and Advertising.I got into a fight with 1, 3, 5, 7, and 9. and the odds are against us as digital marketers in 2021 ( cue dramatic music)🎶🥁 and…6 min read·Feb 7, 2021--1--1
Aoife O' ConnellThe social media power move of 2021 is going to be going all-in on Google for your Facebook ad…With Apple gate pinching the ability to track and capture performance metrics for social media platforms it means more that more than ever…5 min read·Jan 31, 2021----
Aoife O' ConnellThe future of Marketing in 2021 is Conversion Rate Optimization (CRO) marketingImplementing CRO into a marketing strategy for 2021 strategy is going to substantially change the focus of 2021 marketing and getting up…5 min read·Jan 24, 2021----
Aoife O' ConnellReally you’re still doing email marketing in 2020?👩🏻💻Ready, Set, Hell yes — and it’s time for journey-based emails 📧5 min read·Jan 17, 2021----