Aoife O' ConnellMarketing role in businessIn a for-profit company, your company’s goal is to live out its mission, and in order to live out its mission, we need to generate revenue…Mar 16, 2021Mar 16, 2021
Aoife O' ConnellLead generation is no easy thing, but email continues to be one of the most advantageous methods…Lead generation is no easy thing, but email continues to be one of the most advantageous methods in putting together a healthy pipeline.Mar 9, 2021Mar 9, 2021
Aoife O' ConnellHey Toto 🐕 We’ll never 100% ‘GO BACK’ to the way Marketing used to be2020 brought a lot of change and 2021 will be a continuation of those trends not only across technology but how culture is demanding…Mar 1, 2021Mar 1, 2021
Aoife O' ConnellPifffttt what a WEEK for digital Marketers in Australia — Google/Facebook vs Australian GovernmentSo here we go again and let me repeat — This is not as black and white as “Google and Facebook are evil and want to keep their money — the…Feb 21, 2021Feb 21, 2021
Aoife O' ConnellHow Facebook Targets You and why small business needs to set up social media tracking pixel ASAPHow does Facebook target you, is really interesting? You can go into your own account and it’s going to show you exactly who is targeting…Feb 14, 2021Feb 14, 2021
Aoife O' Connell2021 Social Marketing and Advertising.I got into a fight with 1, 3, 5, 7, and 9. and the odds are against us as digital marketers in 2021 ( cue dramatic music)🎶🥁 and…Feb 7, 20211Feb 7, 20211
Aoife O' ConnellThe social media power move of 2021 is going to be going all-in on Google for your Facebook ad…With Apple gate pinching the ability to track and capture performance metrics for social media platforms it means more that more than ever…Jan 31, 2021Jan 31, 2021
Aoife O' ConnellThe future of Marketing in 2021 is Conversion Rate Optimization (CRO) marketingImplementing CRO into a marketing strategy for 2021 strategy is going to substantially change the focus of 2021 marketing and getting up…Jan 24, 2021Jan 24, 2021
Aoife O' ConnellReally you’re still doing email marketing in 2020?👩🏻💻Ready, Set, Hell yes — and it’s time for journey-based emails 📧Jan 17, 2021Jan 17, 2021
